Tuesday, November 17, 2026
7:45 AM
Registration Opens and Breakfast
Astor Ballroom Foyer, 7th Floor, Marriott Marquis at Times Square
Breakfast Hosted by:
8:45 AM
Welcome and Opening Remarks
9:00 AM
The Analysts Corner: What the Smart Money is Watching
• Jessica Reif Ehrlich, Managing Director, Media & Entertainment, U.S. Equity Research, BofA Securities, Inc.
9:30 AM
Industry Insight
9:50 AM
The League Perspective on Going Local
• David Proper, Senior Executive Vice President & Chief Media Officer, National Hockey League
10:20 AM
Networking Break
11:15 AM
Content, Cuisine and Commerce: The Bobby Flay Recipe for Success
• Bobby Flay, Chef, Restaurateur, Content Creator & Television Personality
11:50 AM
Building for the Future: Innovation, Distribution and Audience Growth
• Jimmy Pitaro, Chairman, ESPN The Walt Disney Company
12:25 PM
LUNCH
1:30 PM
Leading the Media Transformation: The NFL’s Next Chapter
• Hans Schroeder, Chief Media Officer, NFL
2:00 PM
The New Sports Media Economy: New Markets, New Models, New Revenue
• Walker Jacobs, Global CRO & President, U.S, DAZN
2:30 PM
Industry Insights: Think Bigger - The Global Growth Playbook for Sports
• Adam Kelly, President, IMG
2:50 PM
From YouTube to the Major Leagues: Jomboy Media Story
• Courtney Hirsch, CEO, Jomboy Media
3:20 PM
Networking Break
3:45 PM
CONCURRENT SESSIONS
3:45 PM
The Future of Sports Media Through the Lens of Women's Sports
• Courtney Burgess, Head of Partnerships, Just Women’s Sports
• Jessie Katz, Head, iHeart Women’s Sports
• Susie Piotrkowski, Vice President, ESPN
3:45 PM
Meeting Fans Where They Are: The Future of Sports Content
4:20 PM
A Conversation with Gen Z Fans: How Young Fans Discover, Consume and Engage with Sports
Five Gen Z sports fans share firsthand how they discover, watch, and engage with sports, offering a real-world look at the habits shaping the next generation of fandom
4:45 PM
Industry Insights
5:05 PM
Brothers-In-Arms: 3 Brothers. 3 Media Careers. 1 Stage.
• Craig Lazarus, Executive Producer, The ESPYS, Vice President and Executive Producer, Business Operations, ESPN Original Content
• Mark Lazarus, Chief Executive Officer, Versant
• Peter Lazarus, Executive Vice President, Advertising Sales & Partnerships, NBC Sports
5:40 PM
Programming Concludes
Media Innovators and Dealmakers in Sports Co-Networking Reception Begins
7:00 PM
Networking Reception Concludes and Program Ends
Reception Hosted by:
